In the beginning of spring 2016, I was assigned to work with the social media channels for Pop Å, a concept store for mostly local and Finnish design brands. The Pop Å apartments look and feel like real homes, but all pieces of interior can be bought on spot. The newly renovated apartment for this spring was located in a beautiful neighborhood with old wooden houses in Turku. The theme for my project was Social Media Strategy, which included both research and an implementation of the result as a part of my studies.

The Pop Å apartment in question was open for public in May 2016. A white edition of my Karu table featured the interior in the living room.
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